What began as a small tofu workshop in a garage in Rotterdam has grown into a renowned producer of sambal and other Asian specialties.
With a rich history of entrepreneurship, innovation, and perseverance, Wendjoe is now known for its authentic flavors, high-quality products, and dedicated team.
From the first production in 1965 to the modern factory in Waspik, Wendjoe remains true to its origins while looking ahead to the future.
1965
At age 21, Bas Wey took over a tofu workshop from a Chinese couple where he had worked part-time. He began producing sambal using dried imported ingredients from Asia, based on his own recipes.
1968
To support growth, Bas purchased a 500 m² warehouse in Maashaven. The Wendjoe brand was founded, inspired by a Chinese ship. The logo – Lady with two dragons – came from a tattoo catalogue at a local tattoo shop.
1973
Relocation to a former dairy factory in Raamsdonksveer (1,200 m²). Tofu production was discontinued, and the product range expanded to include prawn crackers, sauces, spices, and pickled vegetables for rice tables. Wendjoe grew from 3 to 4 employees.
1979
Two fires hit the factory, but it was rebuilt and expanded to 3,000 m². Wendjoe now has its own small truck and 9 employees.
1988
Start of importing semi-finished products from Hungary.
1992
Establishment of the Hungarian subsidiary BWA Kft, strengthening Wendjoe’s international network.
2002
Relocation to a former chips factory in Waspik (5,000 m²). Wendjoe now had 30 employees and its own 18-ton truck for distribution in the Netherlands.
2020
Wendjoe was acquired by the Go family of Go-Tan, marking a new chapter in the company’s history.
2021–2024
Professionalization of production and appointment of a new plant manager. Renovation and expansion of the factory began.
2025
Festive opening of the renewed factory in Waspik – a milestone that prepares Wendjoe for further growth and innovation in the future.
